Apple has posted a support page about the Super Retina Display employed on the just launched Apple iPhone X. Among the topics is the OLED panel used on the phone. The iPhone X is the first iPhone ever to ditch LCD for OLED, and Apple felt it was appropriate to inform those who purchased the device what to expect from the screen. For example, Apple notes that if you look at an OLED display off-angle, you might notice shifts in color and hue. As Apple points out, "this is a characteristic of OLED and is normal behavior."Apple also cautions iPhone X users that over the long term, the OLED screen can display signs of "burn-in." The company defines this as when "the display shows a faint remnant of an image even after a new image appears on the screen," and it happens in extreme cases when a high-contrast image is displayed on a continuous basis. Apple says that it has devised the Super Retina display to reduce burn-in.There are advantages to using the OLED panel, and Apple points out that the one on the iPhone X offers a high contrast ratio and a high resolution. With the technology allowing Apple to skip the backlight, using the OLED display helped the tech titan make the tenth anniversary model thinner than it might have been otherwise."If you look at an OLED display off-angle, you might notice slight shifts in color and hue. This is a characteristic of OLED and is normal behavior. With extended long-term use, OLED displays can also show slight visual changes. This is also expected behavior and can include “image persistence” or “burn-in,” where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We’ve engineered the Super Retina display to be the best in the industry in reducing the effects of OLED "burn-in."-Apple
The support page lists several suggestions on how to enhance the positives of using an OLED display with the iPhone X. These include making sure that the phone is always updated to the latest version of iOS, using Auto-Brightness, and having the screen shut off in the fastest time that you can live with. To lessen the chances of burn-in, iPhone X users should not allow static images to stay on the screen in maximum brightness for long periods of time.
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