A chart included in the court document reveals that Google faces more competition in search from Amazon than from Bing
The court filing captures an assessment of Bing from Apple's SVP of services, Eddy Cue. The latter said, "Microsoft search quality, their investment in search, everything was not significant at all. And so everything was lower. So the search quality itself wasn’t as good. They weren’t investing at any level comparable to Google or to what Microsoft could invest in. And their advertising organization and how they monetize was not very good either."
Chart in court filing shows Google's innovations in search
Apple CEO Tim Cook also weighed in, giving his opinion of Bing to other Apple executives in an email. But for now, we don't know what Cook thought about Bing because his comments were redacted in the filing. Considering that Apple never did buy Bing or make it the default search engine for Safari, Cook's opinion of Bing might have been close to Eddy Cue's comments.On the stand, Cue testified that "if Apple did not receive the massive payments it sought from Google, Apple would have developed its own search engine." Some analysts believe that Apple will eventually launch its own search engine.
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